|Dear PRISA members
In this month's newsletter our Spotlight on APR interviewed Chris Skinner and Gert Klopper, our PRCC corner
is looking at How to have a successful public relations career and
gives us some insight into Becoming knowledge seekers. We share with you
our first My PRISA section in which we've asked Peter van der Schyff to tell us about how PRISA has added value to his career.
Feedback from the board
PRISA's Board of Directors has decided NOT to increase the membership fee for the upcoming 2013 registration, so take advantage of this promotion before 20 November 2012!
|Existing members can renew or upgrade their PRISA membership at the 2012 registration fees and the new Renewal Payment Option plan, approved by the Board, offers members an opportunity to pay the renewal fee over a three month period.
|In addition, members can look forward to a host of IMPROVED benefits and exciting NEW benefits from PRISA, including:
||• Participate, promote, interact and share knowledge globally with automatic
access tothe Global Alliance for Public Relations & Communication Management
• Exclusive discounts for workshops and industry events
• The opportunity to broaden your skills set with access to LIVE webinars
• FREE subscription to both the printed and online version of Communika,
• Access to over 35 Continuing Professional Development opportunities in 2013
• New facilitators and exciting new workshops, including Script & Speech
Writing,BusinessWriting and Green/Environmental Public Relations
|An exciting new Membership Referral Programme
is the latest initiative implemented by PRISA. Refer a new member to
PRISA and receive referral CREDITS to use for membership, future
workshops and events!
|Contact Susan Richardson at email@example.com
| Thought leadership remains an untapped opportunity in public relations
a recent forum hosted by PRISA's Gauteng Regional Committee at the
Balalaika Hotel in Sandton; PRISA President, Tshepo Matseba APR shared
his insights, trends and observations about developments in the public
relations landscape. Speaking at the event, Matseba highlighted the
significance of constant engagement and participation in industry
initiatives "for public relations to maintain its stature as a key
role-player in driving business strategy and competitiveness."read more
significant number of events have taken place recently in South Africa.
Public relations practitioners have not fully capitalised on the
opportunities to provide direction and thought leadership on issues of
reputation management, crisis communication, and generally how
organisations handle the complex needs of different stakeholders," he
said. "While there were pockets of commentaries about how the whole
Marikana situation could have been handled from a crisis communication
perspective; there was a vacuum which public relations experts could
have filled to provide strategic insights on how business, government,
trade unions and society could have responded to the Marikana crisis."
|Continuing Professional Development Programmes (CPD)
|Our 2013 CPD Programme is available. Click here for the programme and
2013 fee structure.
During the month of October
2012 members can enroll in a number of workshops in Gauteng:
|Gauteng CPD Programmes:
|| Stakeholder engagement and management: 8 - 9 November 2012
management is a process which engages stakeholders internally and
externally thus lending it to opportunities of discussions and
agreements with regard to the values and principles by which all should
abide. It is there to support an organisation in achieving its strategic
objectives by interpreting and influencing both the external and
|Click here for more information
|| How to start your public relations career: 12 – 13 November
and public relations writers know only too well how easy it is to
overlook one's own errors. Without meticulous editing and proofreading,
many a well-intended text (and probably a good story!) has landed in the
editing is one stage of a process through which value is added to
written material before the final print. This process applies, to a
greater or lesser degree, to all written material, such as books,
magazine articles, film scripts, newsletters or even documents with
limited distribution, such as in-house reports or business proposals.
Proofreading, on the other hand, refers to the final check to ensure
that all changes that had been made and authorised during the editing
process, have been effected correctly in the final proof.
|Click here for more information
How to start your public relations career: 20 November
of us have to work for a living – and usually this process begins with
going for a job interview. More often than not, we only have one
opportunity to make a good impression.
might be in that exciting phase of your life when you've completed your
studies and are now ready to kick-start your career in public
relations. But how do you go about taking those first steps? How do you
ensure you are well prepared for what lies ahead?
| Click here for more information
|To view a list of all our CPD Programmes for the rest of 2012, you can click here.
|PREPPING FOR THE PRISMs - brought to you by PRISA PRCC
PRISMs are awarded to those professionals who have successfully
incorporated strategy, creativity and professionalism into public
relations and communication programmes. The PRISMs are a great way of
gaining exposure for your organisation and consultancy and sharing the
honours with your clients.
may enter? This competition is open to government departments,
corporate companies, in-house public relations departments,
consultancies, individuals and a special student competition has been
you have never entered before, or if you want to increase your company
or consultancy's chance of winning an award, make a point of coming to
our Prepping for the PRISMs workshop.
morning will include presentations by speakers who have entered the
PRISM Awards. They will share their winning campaign formulas with you
at this interactive morning workshop.
|The following Prepping for the PRISMs programmes will take place during November:
Wednesday, 14 November – Gauteng, PRISA Randburg (more information)
Thursday, 15 November – Western Cape, The Alphen Boutique Hotel, Cape Town (more information)
Friday, 16 November – KwaZulu Natal, Riverside Hotel, Durban (more information)
|Spotlight on APRs
boxing, the difference between a champion and a pretender is a sleek,
gold championship belt. The very best exponents of the craft are given
these titles and accorded the ensuing respect. Similarly, public
relations also has its champs and their title is Accredited in Public
Relations (APR). This month, PRISA caught up with two of these, one a
heavy weight-Chris Skinner and the other an emerging force- Gert
|Public relations consultancy chapter (PRCC) corner
month Nevasha Naidoo CPRP, from Platinum Public Relations, and Martin
Snoek APR, from Marketing Service and Communication, write to us about
How to have a successful public relations career and Become knowledge
|How to have a successful public relations career – by Nevasha Naidoo CPRP from Platinum Public Relations
career in public relations is immensely rewarding and it offers many
opportunities to those who are willing to work hard and put in the
effort to perfect their craft. Unlike many careers, there are not many
limitations standing in the path of success. However, there are certain
personal and professional qualities that will set you apart from the
rest. In this article, I will lay out the professional components that I
believe will put you on the fast track in the demanding world of public
|Become knowledge seekers – by Martin Snoek APR from Marketing Service and Communication
a three year internship in publishing I spent most of my working career
on the client side with one of the world's largest electrical and
electronic engineering companies (Siemens: Corporate Communications) and
for the last five years managing my own consultancy. Regrettably the
book, 'The Black Swan' by Nassin Taleb was not published many years ago
and it only caught my attention recently as I may have tackled my
communication assignments with a different perspective over the years.
is the most thought provoking book I have ever read. In a world of
Black Swans the first step is to understand just how much we will never
understand. It is about the impact of the highly improbable and about
random events that underlie our lives. It underscores the fact that we
should try to predict everything and take advantage of uncertainty. Much
credit therefore goes to companies like Siemens for investing on
average 8% of turnover in research and development having 'banked'
around 20,000 patents that ensure the longevity of the organisation and
providing for the 'improbable'. read more
|Trends in Industry
'eM' Louw CPRP, Emlo Communications, writes social media's Big Five
(Twitter, Facebook, LinkedIn, Blogging and YouTube) changed the life of
public relations professionals in ways that could be both cataclysmic
in the sense that the pace at which communication takes place has
developed from snail mail to tweeting in real-time. The result? News
often reaches the journalist before the official press release lands in
their e-mail inbox.
Take the recent Miss World pageant, which I followed on a direct (albeit
slightly delayed) broadcast on television, the official web site as
well as Twitter, as an example. Four decades ago, before South African
television, the public had to buy the newspaper the following morning to
see who has been crowned the most beautiful woman in the world. Today
you simply log onto Twitter and use the hash tag #missworld to see the
results before it has even be announced on the so-called direct
television broadcast. It is clear why this could ultimately be
disastrous for the public relations professional who does not keep up
with digital technology.
Peter van der Scyff CPRP, PRISA's value is found not only in his
personal growth, but also the doors PRISA has opened for him as a coach,
mentor, confidante and friend to so many students and practitioners.
I was employed in an unrelated role as a corporate Human Resources
Director at the time, I started lecturing on a part-time basis at PRISA
and its then Training Centre in Braamfontein in 1987. That was with my
dear friend, the late Annemarie Honiball who was then the Training
I never looked back and have, since then made PRISA my home away from
home. Over the past 25 years I have seen several of my former students
become PRISA presidents, professors at university, corporate leaders and
leading communicators. If I could turn back the clock and choose my
life all over again, I would have done exactly the same, but I would
have started much, much earlier."
|Talk to Tshepo is your opportunity to share your views and opinions about YOUR PRISA with Tshepo.
PRISA: Executive director