December 2012 Newsletter
Dear PRISA members
As the year winds down, I thought it would be valuable to reflect on PRISA's incredible achievements at all levels in 2012.
One of the initiatives that PRISA embarked on in 2012 was to engage regularly with you, our members. The e-newsletter was introduced to you and has grown from just covering Feedback from the Board, Regional news and CPD to focusing on our APRs, Trends in industry, Events, PRCC corner, and My PRISA. Your contributions, as members, have made and will continue to make this e-newsletter interesting and relevant.
Another initiative was to grow our social media platforms. We have opened a Twitter account @1PRISA, which has grown to over 250 followers. The PRISA Facebook page has grown to more than 1000 members. Tshepo's blog and the latest platform, PRISA's LinkedIn group is also growing in membership. We would like to encourage you to join the activities and conversations on these various platforms.
PRISA's students' initiative included reaching out to students on a number of occasions: We sponsored the Best student award at the University of Free State (photo right) and formed a partnership with Students' Public Relations Association (SPRA), the University of Johannesburg's student body initiative. This initiative has stimulated interest amongst students at Cape Peninsula University of Technology (CPUT), University of Pretoria (UP) and Monash and they have formed similar student forums at these institutions. Through the year the PRISA management team visited Higher Education Institutions to speak to students to foster a culture of engaging with their professional body.
Adele Paulsen, PRISA Executive Director, presented to Candy Wu the PRISA Award for The Top Corporate Communication Student of the Year, University of Free State
This year saw record numbers of members participating in Continuing Professional Development (CPD) workshops around the country. Members' feedback on these workshops is important to us and we ensure that these workshops add value to your everyday work.
Click here for the 2013 CPD programme.
During the course of 2012, eight Chartered Public Relations Practitioners (CPRP) became Accredited in Public Relations (APR) through the Accreditation Process. This was a growth point compared with 2011 which saw five new APRs.
One of PRISA's objectives for 2012 was to build closer relationships with government communicators. PRISA entered into a partnership with Government Communnication and Information System (GCIS), facilitating a two-day academic symposium bringing together academics (national and international), industry experts, media professionals, politicians and government communicators. They discussed the skills, competencies and qualities of an effective government communicator.
PRISA has been working hard to ensure recognition of our professional body and levels of registration and designations. All our hard work paid off when South African Qualifications Authority (SAQA), on
29 November 2012, recognised PRISA as the Professional Body for purposes of the NQF Act, Act 67 of 2008. It also approved the registration of the following designations on the NQF: Public Relations Practitioner (PRP), Chartered Public Relations Practitioner (CPRP) and Accredited in Public Relations (APR).
Jody Cedras, Director: Registration and Recognitions, SAQA said: "I trust that the PRISA recognition and the registration of your designations will be of benefit for the Marketing and Communication sector as a whole, to PRISA itself, and to the NQF (National Qualification Framework) and will contribute to skills development and professional service delivery in our country."
Not forgetting that as PRISA is a member of the Global Alliance for Public Relations and Communication Management (GA), the APR designation is also recognised internationally by other members of the GA and all other professional bodies affiliated to it.
I am pleased to share with you information from the 7th World Public Relations Forum, which I attended with Ronel Rensburg, Sylvia Collins, Simoné Louw and Angela Barter. Here PRISA was part of the adoption of the Melbourne Mandate, a call to action of new areas of value for public relations and communication management endorsed by almost 800 delegates from 29 countries. read more
We also attended the Association Leaders' Workshop held in Melbourne before the World Public Relations Forum. The GA's primary objective until 2014 is to increase the value of the GA to member associations. Its strategic initiatives include: Raising standards, sharing knowledge, advocacy for the profession and strengthening associations.
You are welcome to view the Global Alliance presentation of Daniel Tisch. Daniel Tisch is the current chairman for the GA.
Without your involvement and support, PRISA and the e-newsletter would not have been the success it is. I am deeply appreciative of all your contributions and participation throughout the year. I think we have done well in 2012, and we can look forward to a great year in 2013.
As always, if you have any suggestions or feedback about how we can improve the experience, please let us know.
Wishing you all the very best this festive season.
Until next year,

Adele Paulsen
PRISA: Executive director
Compiled by Helena van Wyk