August 2012 Newsletter
Dear PRISA members
In this month's e-newsletter Tshepo Matseba APR, PRISA president, conveys his views on the way forward for PRISA. In the Spotlight on APRs, we've interviewed Lungile Lose and Bridget von Holdt and in the Trends in Industry, Maritha Pritchard shares with us her views on sensitising employees about responsible online behaviour.
Feedback from the PRISA Board
Key milestones in the first 42 days
At the 55th Conference of the Public Relations Institute of Southern Africa (PRISA), a new Board of Directors took the significant responsibility of leading this organisation and creating a path towards sustainable reputation management and enhancing the profession that we are so passionate about. read more
World Public Relations Forum
Global leaders get ready to explore Communication without Borders at the World Public Relations Forum in Melbourne. This two-day programme (Monday and Tuesday, November 19-20) will focus on the theme “Communication without Borders”, examining how communication is changing our world and how this change affects the roles of professional communicators everywhere.
The Melbourne World Public Relations forum is a valuable opportunity for PRISA members to share knowledge on association management among international association leaders.
For more information visit Global Alliance
PRISA celebrates Women's month
(Left to right) Simoné Louw, Adele Paulsen and Ivonne Blom displaying the newspaper fashion. The PRISA office celebrated Women’s Day this year by creating fashion clothes from newspapers.
“We’ve decided to celebrate Women’s Day in the office by celebrating our creativity. For us, we see women as real architects of society,” says Adele Paulsen, Executive Director PRISA.
read more
Continuing Professional Development Programmes (CPD)
This month's CPD workshops are being presented in Gauteng and the Western Cape:
Gauteng CPD workshops
Photography II – The sequel:
UNISA, Pretoria: 22 August The long awaited advanced Photography workshop is here. This workshop can assist you to master your camera in the shortest time possible while your photos keep improving with every shot you take.
Click here for more information
Presentation skills:
Randburg, Johannesburg: 23 – 24 August This two-day specialised workshop is for public relations practitioners and managers who need to add impact and authority to their presentations
Click here for more information
Western Cape CPD workshops
Internal communication management:
Cape Town: 27 – 28 August Employees are and should be an organisation's most important stakeholder and effective internal communication is a very reliable tool in securing the support and loyalty of employees.
Click here for more information
Crisis communication management:
Cape Town: 29 August The organisation and communication involved in responding to a crisis in a timely fashion makes for a challenge in businesses. There must be open and consistent communication throughout the hierarchy to contribute to a successful crisis communication process.
Click here for more information
To view a list of all our CPD Programmes for the rest of 2012, you can click here.
Spotlight on APRs

Annie da Silva
Annie da Silva, PRISA intern, interviewed two of PRISA's APRs: Lungile Lose and Bridget von Holdt. Lungile is PRISA's current Vice President and Bridget was awarded the 8th Ivan O'Brien Leadership Award. This is what they had to say: read more
Campus vibe
Public relations students' campaign in support of - Paving The Way Forward For Future African Motorsport
The BTech public relations students of the Cape Peninsula University of Technology (CPUT), under the supervision of their lecturer Ms Deidre Porthen, are actively involved in an inter-departmental institutional campaign to promote the efforts of the Mechanical Engineering students. read more
Cape Speed campaign Open Day display

Sandile Xaso (Manager: Training and education SPRA)
SPRA getting down and dirty for 67minutes
Nelson Mandela Day is known to be one of the most important days in our country, as people come together to do a good deed for 67 minutes in honour of our former president uTata Nelson Mandela. People around the country do various activities such as cooking at shelters, distributing food packs and painting, to mention a few. The Students' Public Relations Association (SPRA) of the University of Johannesburg also played its role to ensure that this day was a success and to make a difference in someone's life, by doing gardening, cleaning up the different areas and painting the children's outside play area at Helen Joseph Hospital in Johannesburg Auckland Park. read more
Trends in Industry
Sensitising employees about responsible online behaviour
Maritha Pritchard is a lecturer at the University of Johannesburg
Social media blunders quickly spread virally on the social web. In fact, often employees are the ones to post risky content and cause harm to stakeholder relations and a brand's online reputation management, writes Maritha Pritchard, Lecturer at University of Johannesburg. read more
Tshepo's Blog
Talk to Tshepo is your opportunity to share your views and opinions about YOUR PRISA with Tshepo. (click through)

Until next month,

Adele Paulsen
PRISA: Executive director
Compiled by Helena van Wyk