|Understand the unconscious mind and change the way you do business|
By Iza Grek Freelance Journalist
Social media has radically changed and continues to change the way people relate to each other but without understanding the unconscious mind, campaigns may fall flat.
Timothy Maurice Webster, author and contributor to Destiny Man among others, told guests at a Prisa breakfast on Wednesday: “Many messages are received at the unconscious level that serve a deeper subconscious need or desire affecting human behaviour.”
|APR event focuses on knowing and trusting your audience|
By Remy Raitt
At an APR networking breakfast held in Sandton, Gareth Cliff commended the South African PR industry for being a shining light in our country. Along with Timothy Maurice Webster he presented valuable insights into how communications need to shift in order to achieve maximum connection with audiences.
“The only enterprise that matters is when you deliver value to other people,” said Cliff. This was the central theme of the morning; finding ways to connect with audiences in sub-conscious and conscious ways so that they feel their individuality is valued and represented.