|The psychological, social, and cognitive benefits of PRISA membership|
By Ingrid Lotze
We are all trying to add value and differentiate our offerings in a market where PR agencies are competing with advertising and digital agencies for a share of the marketing budget. The competitive nature of the current marketing pie runs from the ground level upward and an industry body like the Public Relations Institute of Southern Africa (PRISA) is just what is needed to ensure that PR is not operating in a vacuum.
Bodies, such as PRISA act as a crucial link between PR agencies, practitioners and clients, in an effort to facilitate fruitful interaction and dialogue and stay on top of global industry best practice. Why? Because we can learn from one another, share our experiences and knowledge, and ultimately work to improve the industry.