|Our youth – the industry and academia collaborates|
|Rene Benecke CPRP|
At the beginning of the year academic matters seem to be in the spotlight especially after the matric results were released and issues about the youth and their futures are making the headlines. In the newly released White paper on Post-School Education and Training (of 9 January 2014 available on www.gpw.co.za) one of the key objectives is a stronger relationship and collaboration between institutions and the workplace. The question is how do we do this? How do we ensure that industry and academia collaborate and build stronger relationships to benefit young and future practitioners?
One suggestion is to involve ourselves in the world of the other. Forming closer partnerships should be easy if current platforms of engagement are better utilised and new ones are established. Consultancies such as Waggener Edstrom and Ogilvy are involved with the Department of Strategic Communication at the University of Johannesburg with the aim to provide students with an opportunity to experience the exciting world of consultancy, develop strategy and be involved with activations. Students are also offered internships and future career opportunities in addition to the valuable experience of the so called “real world”.