|PRISA Powering ahead|
|Regine Le Roux|
Local businesswoman, Regine le Roux CPRP, managing director of Reputation Matters has taken over the helm of the Public Relations Institute of Southern Africa (PRISA) Western Cape branch as the regional Chairperson. Le Roux will also be representing the coastal regions on PRISA’s National Board of Directors.
The public relations (PR) industry has come a long way from where it was 58 years ago when PRISA was first established. “Professional bodies such as PRISA are important. It keeps practitioners in the communication field accountable for their actions, and at the end of the day it is about providing ethical communication support for our clients.”