|How relevant is Twitter for the public relations profession?|
|Elvis Presslin APR|
- By Elvis Presslin APR, Managing Director: Fundi Communications and Advertising
In a parallel universe Twitter is considered somewhat of a necessary evil. With a host of social media networks on offer such as Facebook, YouTube, MySpace, LinkedIn, Skype, Whatsapp, etc, who in his or her right frame of mind can keep up?
The social media landscape has exploded in the last few years and many in the public relations fraternity will be left behind if they do not have strategies in place to stay abreast of these evolving mediums and the know-how of how they can be utilised to maintain their relevancy within the industry.
Constant pressure of keeping up with new social trends can be overwhelming and daunting for some who have just stepped out of the shadows of letter writing, and who have just started to get to grips with using their email. Using social media networks can actually improve your company or client’s image albeit that there might be some pitfalls.
Google, Facebook and YouTube are the most visited websites in South Africa, showing that we clearly love social media!