|Growing your career requires professional networking|
By Thabisile APR
The pleasure of joining the public relations profession in my case was soon replaced by the dynamism of the environment into which I was “trading”, so to speak. The qualifications provided the basics, but the environment required agility and the ability to cope with dynamic publics and technology that do not seem to have a stop button.
So, how was I going to catch up and most importantly keep up to date to stay relevant? PRISA… This question always comes up. Why should I join a professional body when accreditation is not a legal requirement? What value would I get from such a membership? Like me, you probably have questioned why you should become a member.
|Apology? What Apology?|
By Peter van der Schyff CPRP
We live in a society that is continuously shocked by revelations of corruption, misconduct of senior officials, mal-performance and poor service delivery. Many of the reported incidents could have best been addressed with a public admission of it and an appropriate, sincere apology. Many of us have forgotten that our business is managing relationships and perceptions; both of which are at the core of this.
|Can SMEs afford to be ethical?|
By Cynthia Schoeman, managing director of Ethics Monitoring & Management Services
The value of small and medium enterprises (SMEs) is widely recognised in terms of the contribution this sector makes to the economy and job creation. It is thus pertinent to ask how ethics fares for SMEs and whether ethics is less relevant for small scale operations.
An argument against following an ethical approach is that SMEs cannot afford the cost and time that this incurs. However this view mostly equates ethics solely with compliance. Legal and regulatory compliance can be burdensome and both the time and cost warrant being minimised. But that should not be confused with running a business ethically, which entails actions and choices that reflect honesty, responsibility, accountability, fairness and respect. Instead, SMEs should view ethics as a strategic advantage that differentiates them from their competitors.