The 2016 PRISA Conference Advance, Rise, Grow is a two-day conference which will be held on 17 -18 August culminating with the Loeries DSTV seminar on 19 August at the Southern Sun Elangeni & Maharani Hotel.
In this new wave where technology has increased the speed of communication, it is imperative to integrate public relations, marketing and advertising strategies. This forms the basis of the conference theme; Advance, Rise, Grow.
This two-day content driven conference will allow delegates to benefit from the shift within the media landscape and to explore ways that brands interact with the consumer and media.
Wednesday 17 August will kick-off with esteemed academics sharing compelling unpublished research. Running concurrently with this is the JumpStart youth segment and the unpacking of Award Winning Case Studies. The PRISM Award Gold Campaign of the Year is driven by unique South African youth content and talent. The Pan African Campaign of the Year shows brand commitment to African Audiences.
Thursday 18 August, Top thought leaders will be addressing pertinent topics such as:Read more ...
PRISA proudly announces its collaboration with the Loeries and is the official sponsor of the Loeries Public Relations Communication category. The 2016 PRISA Conference, with its theme Advance, Rise, Grow will be part of Loeries Creative Week Durban.
PRISA’s two-day conference will be hosted at the Southern Sun Elangeni & Maharani Hotel from Wednesday, 17 August and will culminate with the DStv Seminar of Creativity on the Friday 19 August, followed by a jam-packed weekend of Loeries networking that is not to be missed.
Our conference will focus on the diversity of industry shift points and innovative drivers that will influence delegates to stay abreast with the current landscape - a landscape representing the convergence and emergence of public relations, advertising and marketing – a new wave.
This ‘not to be missed’ conference will enhance delegates’ understanding of how to thrive in a complex, ever-changing landscape and assist them with effective tools and skills to implement in their daily functions.Read more ...