|Can SMEs afford to be ethical?|
By Cynthia Schoeman, managing director of Ethics Monitoring & Management Services
The value of small and medium enterprises (SMEs) is widely recognised in terms of the contribution this sector makes to the economy and job creation. It is thus pertinent to ask how ethics fares for SMEs and whether ethics is less relevant for small scale operations.
An argument against following an ethical approach is that SMEs cannot afford the cost and time that this incurs. However this view mostly equates ethics solely with compliance. Legal and regulatory compliance can be burdensome and both the time and cost warrant being minimised. But that should not be confused with running a business ethically, which entails actions and choices that reflect honesty, responsibility, accountability, fairness and respect. Instead, SMEs should view ethics as a strategic advantage that differentiates them from their competitors.
|Create New Social Media Rules for 2015|
By Chel Wolverton, Account Manager, Marketing Technology
In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. To give those marketers a “social media rules” book, we looked back to an oldie but goodie: the 80/20 rule, this version existed way before social media and marketing as we know it today, and was applied to effort. Someone smart turned the 80/20 rule around and applied it as an easy way to get started on social efforts — a hard and fast way to know how much to talk about our own content while sharing that of others.
|IPRA World congress 2015 launches website|
A fresh new and comprehensive website for the 2015 International Public Relations Association (IPRA) World Congress in association with their esteemed partner, the Public Relations Institute of South Africa (PRISA) launches on 07 November 2014.
This major international event on the Public Relations calendar will be taking place in South Africa’s major business hub – Johannesburg 27 -29 September 2015. It is the first time this global event will take place in South Africa.