|APR event focuses on knowing and trusting your audience|
By Remy Raitt
At an APR networking breakfast held in Sandton, Gareth Cliff commended the South African PR industry for being a shining light in our country. Along with Timothy Maurice Webster he presented valuable insights into how communications need to shift in order to achieve maximum connection with audiences.
“The only enterprise that matters is when you deliver value to other people,” said Cliff. This was the central theme of the morning; finding ways to connect with audiences in sub-conscious and conscious ways so that they feel their individuality is valued and represented.
|Havas Worldwide Johannesburg Gets Amputees To Highlight the Plight of Wounded Rhinos|
By Lumka Fihla, Account Manager, Havas Public Relations
Havas Worldwide Johannesburg has created an impossible-to-ignore communication campaign to raise awareness and funds for Saving the Survivors (STS) – an organisation created by dedicated veterinarian surgeons to save and rehabilitate rhinos that have survived the horrors of poaching.
Founder of Saving the Survivors, Dr Johan Marais, an equine and wildlife surgeon working at the University of Pretoria’s Onderspoort Veterinary Faculty says, “It is really great to work with an international respected company like HAVAS, which uses creativity and innovative ideas to get the message across.”
|How powerful social media can be|
By Michael Seshabela UJ student
Social media plays a major role in todays’ student lifestyle. Many students use social media for different purposes namely socialising, learning, reading, current affairs, etc. Students do not take into consideration what they post on social media. I truly believe that social media can either break you or make you. Students should always be aware of how they communicate or use social media because the world out there is watching you, especially your future bosses.
Yes, social media is a platform for having fun and most of the time not for being serious, but remember that we as students normally post what is at our finger tips and not what is on our mind. Posting pictures of drinking alcohol does not build a good reputation for oneself. The same goes for posting hundreds of naked pictures of yourself just because you are after “LIKES” to become a FELEB. Do not think that this is working to make you a respected person in your community.