|Atmosphere Communications a Whopping Success at the PRISM Awards 2014|
|Atmosphere Communications researched the consumer media agenda and picked up that a recurring trend was that the target audience has a strong affinity with local and international celebrities..|
Medium-sized, Cape Town-based public relations consultancy Atmosphere Communications has scooped top honours in the first-ever Campaign of the Year category in the PRISM Awards, for its launch of Burger King in South Africa, on behalf of its client Burger King South Africa. The consultancy received the ultimate accolade at the PRISM Awards Ceremony which took place at The Maslow Hotel in Sandton on Sunday 6 April 2014.
The brief for the campaign was relatively simple - create hype around the launch of Burger King (BK) in Cape Town and drive demand for BK's iconic Whopper Burger. But the consultancy faced daunting challenges. Not only were their competitors aware of the opening date and the venue of the flagship store, they planned to outspend them with large-scale country-wide advertising, as well as numerous guerrilla marketing activities. The consumer news agenda also seemed to be against them, as all attention was focused on the two international superstars, Bon Jovi and Justin Bieber who were performing during the launch period.
|The WPRF2014 will deconstruct, transform and lead communication|
The initial programme with the topics to be discussed
during the World Public Relations Forum 2014 is now available at www.worldprforum.com
Madrid, 15 January 2014.The World Public Relations Forum, organised by Dircom, in partnership with Global Alliance, from 21 - 23 September 2014 in Madrid, has posted the programme on its website, showing the main topics for discussion during plenary and parallel sessions, which revolve around the conference theme of “Communication with conscience”.
The Convention Centre, Palacio Municipal de Congresos, will host the 8th World Public Relations Forum which will debate the future of public relations and communications. The Forum, which promises to be the largest international gathering of communication professionals, will focus on 4 key topics:
|Does Public Relations contribute to democracy in South Africa?|
- by Rene Benecke CPRP
Dominant paradigms determine public relations practice and to many the Excellence Theory of Grunig still seems to be the dominant paradigm (Gower, 2006). Other scholars are asking questions about the social and multi-paradigmatic influence of public relations in democracies.
In South Africa with our diverse society, strained relationships, struggling economy, competitive public relations industry, and quest for professionalisation some may ask “what is the current status of the industry and its role in promoting social change?