Media trainer Paula Fray argues that the Oscar Pistorius trial is a game changer for South African media.
Valentine’s Day, February 14, 2012. The shots that rang out in a Pretoria complex in the early hours of the morning signalled a fundamental change in the way South Africans consume their media.
In the unfolding human tragedy, South African media rose to the challenge of changing demands and needs in a new media era.
By Wendy Masters APR
Mid-way through 2014, the impact of digital on public relations continues apace but with some exciting shifts toward maturity. In the main, public relations professionals are evolving from social media enthusiasts to digital professionals. They are becoming more familiar with the technical aspects of key platforms, and increasingly skilled in the strategic application of their multimedia fluency for meaningful public relations.
More agile campaign strategies demonstrate greater consideration – and more creative implementation – of the expanded (traditional and new) public relations tools mix. There is a noticeable improvement in digital message management; and impressive case studies now exist in the majority of South Africa’s leading public relations firms.
|The WPRF2014 will deconstruct, transform and lead communication|
The initial programme with the topics to be discussed
during the World Public Relations Forum 2014 is now available at www.worldprforum.com
Madrid, 15 January 2014.The World Public Relations Forum, organised by Dircom, in partnership with Global Alliance, from 21 - 23 September 2014 in Madrid, has posted the programme on its website, showing the main topics for discussion during plenary and parallel sessions, which revolve around the conference theme of “Communication with conscience”.
The Convention Centre, Palacio Municipal de Congresos, will host the 8th World Public Relations Forum which will debate the future of public relations and communications. The Forum, which promises to be the largest international gathering of communication professionals, will focus on 4 key topics: