|Create New Social Media Rules for 2015|
By Chel Wolverton, Account Manager, Marketing Technology
In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. To give those marketers a “social media rules” book, we looked back to an oldie but goodie: the 80/20 rule, this version existed way before social media and marketing as we know it today, and was applied to effort. Someone smart turned the 80/20 rule around and applied it as an easy way to get started on social efforts — a hard and fast way to know how much to talk about our own content while sharing that of others.
|IPRA World congress 2015 launches website|
A fresh new and comprehensive website for the 2015 International Public Relations Association (IPRA) World Congress in association with their esteemed partner, the Public Relations Institute of South Africa (PRISA) launches on 07 November 2014.
This major international event on the Public Relations calendar will be taking place in South Africa’s major business hub – Johannesburg 27 -29 September 2015. It is the first time this global event will take place in South Africa.
|The psychological, social, and cognitive benefits of PRISA membership|
By Ingrid Lotze
We are all trying to add value and differentiate our offerings in a market where PR agencies are competing with advertising and digital agencies for a share of the marketing budget. The competitive nature of the current marketing pie runs from the ground level upward and an industry body like the Public Relations Institute of Southern Africa (PRISA) is just what is needed to ensure that PR is not operating in a vacuum.
Bodies, such as PRISA act as a crucial link between PR agencies, practitioners and clients, in an effort to facilitate fruitful interaction and dialogue and stay on top of global industry best practice. Why? Because we can learn from one another, share our experiences and knowledge, and ultimately work to improve the industry.