|PRISM awards sound bites and videos|
|Professional Membership: How Important is It?|
By Dr Jody Cedras, Director: Registration and Recognition, South African Qualifications Authority (SAQA)
To understand the importance of membership to a professional body like PRISA, it is important to know the features, or at least the core ones, of a profession. While there may be many features, three key ones have been singled out by those studying professions.
Firstly, extensive training is required to practice a profession. Many, if not most, professionals have advanced academic qualifications. In the world of PRISA, for example, to be an Accredited Public Relations Practitioner, requires a qualification at level 7 on the National Qualifications Framework (NQF), coupled with a minimum of ten (10) years’ experience and complying with one hundred (100) hours of Continuing Professional Development (CPD) activities over a three year period.
|Membership: A sense of belonging|
Why not join today and become part of the PRISA Family!
By becoming a member of PRISA, you are sending a positive message to both your colleagues and clients, and ensuring the vital future for the voice of public relations.
You can capitalise on benefits such as shared knowledge, professional development and the credibility that PRISA membership brings.