|IABC Africa conference|
The IABC Africa region is hosting its annual conference from 15 to 17 October 2014 at the Vineyard Hotel and Spa in Cape Town.
As a professional courtesy, the IABC is extending a special offer of a 20% discount on standard registration fees for PRISA members.
When making your reservation, please quote your PRISA membership number.
IABC Africa conferences always offer more than just a regular programme of speakers. We work to ensure our delegates are also provided with opportunities to connect with other communication professionals and to walk away with current and compelling information about the profession that they can apply immediately on their return to the workplace.
Book your seat now and be part of the communication conversation that we hope will continue long after the conference closes.
|Taking the ‘What’ and ‘How’ out of South African communication|
By Tom Manner, Managing Director of Clockwork Media
‘What do you do for a living?’
This is a question I’m often asked and yet sometimes find awkward to answer in a simple format.
The public relations and communication industry almost defies definition. It is as though a sleeping beast, comfortably having settled itself in the mid 20th century, has been shaken awake by shifting trends and now seems unable to make sense of the new hyper connected world it finds itself forced to navigate.
|When leaders lie|
By Cynthia Schoeman, Managing Director Ethics Monitoring & Management Services
Telling a lie is arguably something that everyone does from time to time. This can amount to a small exaggeration or a “white” lie that is apparently harmless. A lie can even be shaped by good intentions, for example to avoid hurting someone. (“Of course you look good in that new dress.” / "No, you have definitely not gained weight.”) But the “slippery slope” argument maintains that a relatively small first step can develop gradually until it amounts to something much more significant, when the lie is no longer harmless.
The other factor that exacerbates the impact of lying is when leaders lie. This stems from the fact that leaders exert the greatest influence on the conduct of others. But the ideal of being a good role model who influences his/her followers positively is, unfortunately, not always the case.