PRISA proudly announces its collaboration with the Loeries and is the official sponsor of the Loeries Public Relations Communication category. The 2016 PRISA Conference, with its theme Advance, Rise, Grow will be part of Loeries Creative Week Durban.
PRISA’s two-day conference will be hosted at the Southern Sun Elangeni & Maharani Hotel from Wednesday, 17 August and will culminate with the DStv Seminar of Creativity on the Friday 19 August, followed by a jam-packed weekend of Loeries networking that is not to be missed.
Our conference will focus on the diversity of industry shift points and innovative drivers that will influence delegates to stay abreast with the current landscape - a landscape representing the convergence and emergence of public relations, advertising and marketing – a new wave.
This ‘not to be missed’ conference will enhance delegates’ understanding of how to thrive in a complex, ever-changing landscape and assist them with effective tools and skills to implement in their daily functions.Read more ...
“A deadline is negative inspiration. Still, it’s better than no inspiration at all,” as veteran writer Rita Mae Brown once said. It’s an apt observation considering that, for those working in creative fields, sometimes a deadline can be the best motivating factor to complete a project and make those all-important submissions.
In the spirit of motivation, Loeries®, the benchmark for brand communication across Africa and the Middle East, has extended the deadline for entries into its annual awards to 31 May 2016. The awards will take place during Loeries® Creative WeekTM Durban, South Africa, in August.
All brands, marketers, design and advertising agencies, public relations firms, film and video producers, architectural consultancies, music video producers and creative directors across the spectrum of brand communications are invited to submit their most creative and inspiring work for the period 1 June 2015 – 31 May 2016.
The theme for the Loeries® this year is “Creativity Unites Africa Middle East”, with the new campaign aiming to build robust dialogue, knowledge sharing and mutual inspiration. Read more ...
Small public relations consultancy PR Expert took top honours at this year’s PRISM Awards, clinching the PRISM Campaign of the Year Award for its “Creating Groundswell for South Africa’s First Dance Movie” entry with its client, Coal Stove Pictures. The 19th PRISM Awards, which took place on Sunday 17 April at the Indaba Hotel in Fourways, celebrated, recognised and rewarded excellence in the public relations industry.
“Groundswell delivered the public relations X-Factor with a very limited budget,” added PRISMs judge Sylvester Chauke, Chief Architect: DNA Brand Architects. “They deserved to win Campaign of the Year as it was classic public relations with no Above The Line support, nor an established brand/campaign over time”.
“The entry showed good strategic thought and understanding of the target audience,” said Chief Judge Marilyn Watson, Founder of Cinnamon Communication. “It managed complex issues very well and demonstrated exceptional X-factor - off a very low budget.”Read more ...
The Public Relations Society of Southern Africa (PRISA) is pleased to share the results of an extensive communication survey conducted earlier this year within the communication community. PRISA partnered with VMA Group Africa, a division of VMA Group Global, in a poll that surveyed 386 senior communication practitioners from 251 different companies. Approximately 8% of respondents were from Ghana, Nigeria, Botswana, and Kenya. Polling was conducted during February 2016, after the successful launch of the first annual VMA communications survey in 2015.
The results show that downward pressure on budgets and a shortage of skills in the industry are having a major impact on business communication in South Africa. Added to this, fewer growth opportunities and a reduction in training budgets are making it harder to source and retain top talent.
On the positive, the is an upswing in senior management buy-in to communication and greater emphasis placed on skills development and business acumen.
You can view the survey results here.