PUBLIC RELATIONS INSTITUTE OF SOUTHERN AFRICA (PRISA) RECOGNISED AS PROFESSIONAL BODY FOR PUBLIC RELATIONS INDUSTRY IN SOUTH AFRICA
In line with the Melbourne Mandate principles, adopted at the World Public Relations Forum (WPRF) in Melbourne, Australia, in November 2012, the Public Relations Institute of Southern Africa (PRISA), a founding member of the Global Alliance (GA), has been officially recognised as the professional body for the public relations industry in South Africa.
“PRISA has worked diligently and passionately to ensure that all its systems, endorsements, governance, CPD, administration, data and processes successfully met the stringent quality criteria required by the NQF - an exciting and challenging process!” says Adele Paulsen, Executive Director, PRISA. “Official recognition from a statutory body like SAQA not only acknowledges PRISA as a professional body for public relations, it also highlights both PRISA and its members' commitment to adhering to the guidelines and policies stipulated according to the NQF Act.”
PRISA offers an extensive Continuous Professional Development (CPD) programme and endorses several training providers to elevate the public relations and communication profession to the highest level. This includes the registration of the following designations on the NQF: Public Relations Practitioner (PRP), Chartered Public Relations Practitioner (CPRP) and the highest level of recognition, Accredited in Public Relations (APR). In addition, PRISA is sharing best practices, involving academic institutions, as well as local, provincial and national government and opinion leaders, creating – as per the Melbourne Mandate – “new areas of value in public relations and communication management” and redefining the role of public relations and communication in South African organisations.