7 April 2013
The winner of the 2013 overall PRISM Gold Award is Ogilvy Public Relations Johannesburg for its ‘Add Hope: Journey of Hope’ campaign on behalf of KFC/Yum South Africa (YUM! Restaurants International). The agency triumphed over 55 other public relations consultancies, corporates and other in-house public relations departments who submitted almost 200 campaigns for the coveted Award. The 16thannual PRISM Awards, Africa’s most sought-after awards in the public relations and communication industry, took place on Sunday 7 April at the Hilton Hotel in Sandton.