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Generally Accepted Practices (GAP)

Gap-studyThe world’s first ongoing global study of public relations and communication management practice was announced on May 15, 2013 followed by the signing of a partnership agreement between the Global Alliance for Public Relations and Communication Management (GA) and the Strategic Communication and Public Relations Center at the University of Southern California’s (USC) Annenberg School for
Communication and Journalism.

PRISA is partaking in this global study aimed at providing a benchmark based on each participating country’s data.

The data collected from this study will prove invaluable from a global perspective and assist in forming part of a global benchmark. The survey contains a range of common questions to provide this benchmark information, and has been customised to Southern Africa’s environment in order to obtain pertinent information about the local public relations and communication management industry.

Your participation in this survey is crucial to the outcome of this study.

Click here to participate

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